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Read more about our amazing FJALA string bag.   A string bag with endless opportunities...

And we will not be a part of it. Yes, you read that right, we will not support the big day of sales. We believe that black Friday might just have a negative impact on our precious environment. "The earth is a fine place and worth fighting for", Ernest Hemmingway once said. To this day, the same quote is relevant.

We can proudly and honourably carry the titles as the Arctic Youth Startup of the Year and the Arctic Youth Founders of the Year. We are so very very happy.

Welcome to our new website! First we want to thank you for being so patient with us, we sure took our time creating this..  But that's because we want it to be a positive experience for you, they do say first impressions are definitive!   Hopefully this will encourage a positive impression!! 

The choosing of colours are very important when it comes to your clothes. Here you can see the colour nuances that we are working with in 2019/2020.  Take a look, enjoy the colours and make your purchase, knowing that the colours may vary in our products, because we make them unique just for you.